Viridezest

We believe in better.

Viridezest is a South African trading company. It also holds shares in businesses it believes in, and its director works at chief executive and board level on what modernisation now asks of them.

Approach

Four disciplines, none of them ours.

Everything below was borrowed from someone who worked it out first. They are set down here because a board is entitled to know how the person in the room is going to think before he opens his mouth.

Servant leadershipRobert K. Greenleaf

Greenleaf’s test is uncomfortable and it is the right one: do those served grow as people — do they become healthier, wiser, freer, more likely themselves to serve? Authority is something lent by the people being led, and it is withdrawn the moment it stops being earned.

In practice that means the chief executive’s job is to remove what is in the way of the people doing the work, not to be the one deciding everything.

Robert K. Greenleaf, The Servant as Leader, 1970

Situation, complication, resolutionStructured thinking

Say where we are. Say what has changed or what is in the way. Say what we are going to do about it. In that order, every time — in a board paper, in a meeting, in an email.

It is a discipline of thought before it is a format. Most arguments that cannot be put in that shape have not yet been thought through, and the structure exposes it before the audience does.

After Barbara Minto, The Pyramid Principle

“So what?”The test applied to everything

A fact is not an insight. Every observation has to survive the question asked of it — and then asked again of the answer, until what is left is something a reader can actually act on.

It is the fastest way to find the difference between a report and a recommendation.

Never criticise, condemn or complainDale Carnegie

Carnegie’s first principle, and the hardest of the four to keep. Criticism puts a person on the defensive and sets them to justifying themselves; it almost never changes what they do next.

It is not an argument for avoiding hard conversations. It is an argument for having them about the problem rather than about the person.

Dale Carnegie, How to Win Friends and Influence People, 1936

What this is for, now

Modernisation, and learning the ground again.

The forces reshaping how businesses are run — artificial intelligence foremost among them — are moving faster than most boards can absorb, and a good deal faster than the advice being sold about them.

The honest position is that this requires re-learning rather than expertise: working with the tools directly, finding where they genuinely change the economics of a business and where they merely sound as though they do, and being willing to say which is which.

That is the work Viridezest brings to the boards it sits on — mentorship for the people carrying it, and structured argument for the decisions it forces.

The company

Registered particulars.

Viridezest is registered with the Companies and Intellectual Property Commission of South Africa. These particulars are a matter of public record.

Registered name
Viridezest (Pty) Ltd
Registration no.
K2016/404605/07
Incorporated
26 September 2016
Status
In business
Director
Magnus Rademeyer
Registered office
Pretoria, Gauteng, South Africa

Contact

How to reach us.

Telephone

+27 76 144 9315

WhatsApp

+27 76 144 9315

Location

Pretoria, Gauteng

Enquiries are answered during South African business hours, 08:00–17:00 SAST, Monday to Friday.